Give People a Reason to Travel

January 24, 2014

How do you create a meaningful connection between a traveler and a destination through your website?

It’s necessary to ponder on this matter if you are looking for effective ways on how to market your travel products and services online. Unless potential customers realize what good a trip may bring into their lives, they will never be convinced to purchase a ticket and explore a new place. Unless they recognize your qualities that make you stand out among other travel agencies, they will never avail of your services.

Travel Photos Stimulate Emotions

In order to create an impact on readers, travel websites significantly invest on images.

Well-captured photographs of a happy family in a getaway to European historic places inspire people to create remarkable moments with loved ones. A picture of a couple basking in the sun on a tropical white-sand beach stirs a desire for relaxed and reinvigorating weekends.  A snapshot of a solo backpacker walking along the streets of Southeast Asia encourages the fainthearted to take a brave step and challenge their fears.

In a snap, photographs tell viewers a great deal of possibilities and exciting moments to look forward to during the trip.

Web Content Has the Details

While good photos serve as effective bait, your choice of words determines whether or not your prospective customers will stay longer on your website and eventually try one of your services. You have to excel in content writing, as there are a lot of travel agencies that offer the same information.

In order to win customers over, hire a web content writer who can produce text with the following characteristics:

  • Informative – Passages should contain what the readers need to know about the destination, the fun activities they can do, the food they may try, and the tourist spots they can visit. While some travelers prefer spontaneous trips, others want to be fully prepared. They like to come up with an itinerary to be able to make the most of the trip.  

  • Attention-grabbing – Aside from the basic facts, it should include noteworthy trivia and interesting stories that stick in the readers’ minds. Stunning headlines and taglines may be used for a more dramatic, memorable effect. Don’t you get fascinated when the title says, “Is there more to love and lights in Paris?” 

  • Relevant – The information presented should answer what the readers need to know. Why write about massage services of a certain place when travelers visit it for its wildlife-related activities? A travel guide or article written based on travelers’ needs or interests will be most likely clicked on. 

  • Motivating – Whether you provide group tours, sell airplane tickets, or arrange various types of accommodations, your copy should clearly enumerate specific steps on how readers can avail your products and services.  Take note that the main aim of your website is to convert the reader’s interest into a sale.

Writing web content for a travel website can be a tricky job, but as long as you remember the aforementioned qualities, you will find a way to present your products and services in a swaying manner.

P.S. I wrote this for a client, but I decided to consider other job opportunities. 

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  1. And on that note, I will date a guy who travels by foot and by bike. (Nya maayo sad mo take ug photos. Choosy ra?)


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